Our Point of View

With nearly 40 years in the financial industry our President, David Gough, shares his perspective that continues to guide our investment strategy. 

• Everyone is different: their current circumstance and their future, their goals, desires, tolerances – all are different and will often change as time goes by and life happens.
• Investing is an evolving process for all.
• Human nature and the best financial choices are often in conflict. 
• “Buy Low, Sell High” works, but is very difficult - why is it low, will it go lower, will it go higher?
• NO ONE can accurately and consistently predict the future no matter how convincing they sound.
• Diversification strives to add a level of protection if properly done.
• Rebalancing can cause you to automatically sell high and buy low.
• Stocks represent companies, all companies want to make a profit, those that do so over time will be worth more. But not all companies will succeed.
• All markets fluctuate: Bear Markets will follow Bull Markets which will follow Bear Markets.

Investing involves risk including loss of principal. There is no guarantee that a diversified portfolio will enhance overall returns or outperform a non-diversified portfolio. Diversification does not protect against market risk.